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Grandma Friday is a local services-oriented company. The owner requested a brand that was different from her competition—she wanted something suitable to the Colorado lifestyle and one that would reflect her unique personality. One of her requests was the use of a baseball cap as she wears one while she walks her dogs. Because a cap and glasses lends itself to a ‘bad guy’ image, I made the illustration more feminine through the use of the smile and the color.

The marketing materials included stationery, postcards and social media ephemera.

Client: Grandma Friday Branding

Project: Stationery, postcards, social media headers and ads

Date: 2014-2015