It’s always wonderful when you get the chance to work in an industry you’ve loved since a child. In this case, the horse riding and training industry. This project was fairly intense as I had to immerse myself in the subject matter I thought myself very familiar with. I was wrong. I had no idea the industry provides over 400,000 jobs and is roughly $39 billion dollars. Or that the idea of ‘breaking’ a horse is thought to be outmoded and dangerous for both horse and rider. It was a great experience and one I hope to replicate with other clients.
Client: Marquez Horsemanship
Project: New Brand