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I love pretty much everything about print: Working with the clients on the messaging, working with copywriters and photographers. Then, building the piece, making sure the story I’m telling via images and content is clear and directional. These days I don’t do a lot of press-checks but I love even those—it’s so much fun working with printers (they are the experts, after all) to make sure the project is as beautiful printed as it looks on a computer screen. 

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