Burnt Toast Food Blog is a try-as-we-go food blog focused on family stories and conversation as well as favorite foods. The clients wanted a clean, modern look without being stuff. They gave me samples of what pinged for them and I took it from there.
I created more than a dozen sketches and photographed a lot of burned toast. To get scalable artwork, I took photos of the sketches, opened them in Photoshop and then removed any hint of the paper background. I then imported them into Illustrator and masked the pixel-based images. Once I save the new vector-based art, I made adjustments and refined each image.
Client: Burnt Toast Food Blog
Project: Logo and miscellaneous artwork