While writing up the proposal, I scoured the web for examples of other ELCs. Interestingly enough, many of them had the same look and feel—childlike font use, bright colors and a lot of flowers. My client was a bit different—she liked the idea of using an image of a flower to impart growth and blooming, but she didn’t want to use bright colors, instead choosing a bit more subdued route.
Included in the project is illustration, signage for buildings, pylon signs, hall markers, and vehicles. The print and web pieces included fillable forms, charts, tables and handbooks. It was a fun, rewarding project.
Project: Comprehensive Branding