It’s always wonderful when you get the chance to work in an industry you’ve loved since a child. In this case, it was the horse riding and horse boarding industry. This project, to create a brand for Juniper Ranch was fairly intense as I had to immerse myself in the subject matter I thought myself very familiar with. I was wrong. I had no idea the industry provides over 400,000 jobs and is roughly $39 billion dollars. I also had no idea I’d be testing my hand skills as I was asked to create the ranch sign. Made out of 9ft poplar, I fashioned a frame, attached hand-cut letters over a hand-painted juniper branch. The sign took about 18 days to complete, but it turned out fantastic.
Client: Juniper Ranch
Project: New Brand